Behind every successful business is a successful brand ‒ one that’s taken time, effort and investment to create by establishing a good reputation, earning trust and providing a service (or product) that is valuable in the marketplace. And let’s not forget the investment in graphic design, that can help your business to stand out.

Coca Cola. Nike. Amazon. Google. Apple. These names are powerful because of their brand presence. People know who they are, and what they represent – and, most importantly, make buying decisions based on those perceptions. But to get to that level of customer awareness and market domination takes years; for those starting out from scratch, it can be extremely difficult to be seen in amongst a sea of well-established competition.

As for any industry, real estate has market leaders whose brands precede them.

So is your agency’s brand working for you the way it should be?

Simply put, setting up your own real estate brand will take a lot of time and money. You’ll be competing with agencies who have already done the graft and made themselves a household name in a particular suburb, city, state or even globally.