The bulk of any property success in the market lies on pre-sale strategies. With thorough planning and thoughtful execution, any property can be sold as soon as it enters the market.

So what’s the secret? It’s a combination of many things, location, street appeal, price point, current stock levels and quality marketing. A key factor can be in the vendor recognising the power and the rewards of a property makeover. But between the vendor and the property makeover specialist, what’s your role as an agent?

The Function of Detachment
You’ll come across vendors who believe that their property can be sold as it is. The challenge for you is to help them transition from being a homeowner to a seller. How? By helping them to change the way they approach the process. They are selling their home and therefore the property becomes a product rather than a home. Detachment involves dissociation – the act of distancing the owner from the property.

Homeowners value their home based on the emotions they invested on it. To start their transition, help them strip their home but leave the bare essentials intact. A little decoration won’t hurt but personal effects have to go.

The function of detachment is simple: it creates an opportunity for potential buyers to feel at home in the property. With personal effects an impediment, the property will only stay appealing to its original owners. The key is to allow buyers to feel emotional towards the property.