In the Upper Hunter town of Scone, a new real estate office has gone from quiet launch to digital dominance—in less than a month.
With a population of approximately 7,000 people and located approximately 2.5 hours from Newcastle, the region isn’t typically associated with high-volume online engagement.
But since joining the ONE AGENCY network, local agent McEwan Dawson has turned that assumption on its head.
In his first 28 days under the new brand, Dawson’s social media presence attracted more than 54,000 views—a sharp increase that’s translated into real outcomes: higher buyer enquiry, more appraisal requests, and a steady stream of leads.
“I got more information and direction from ONE AGENCY in two days than I did in years with my previous brand. The clarity, the access to tools, the responsiveness—it’s like stepping into a different league.”
Mac Dawson
Licensee-in-Charge, One Agency Scone
Licensee-in-Charge, One Agency Scone
Central to the shift was embracing video marketing—something Dawson had previously avoided.
That changed after a strategic onboarding session with Bespoke Media CEO Nic Fren, who provided clear guidance on how to position the brand locally, cut through on social media, and use short-form content to build trust and visibility.
“It wasn’t about being polished,” Dawson said. “It was about showing up, being real, and being present in people’s feeds. Once I understood that, everything shifted. The results started to come in fast—and they haven’t stopped.”
Leveraging the ONE PLACE marketing platform—ONE AGENCY’s internal resource hub—Dawson accessed pre-built templates, content tools, and campaign guides that allowed him to execute consistently and confidently.
What started as a leap outside his comfort zone has become a new norm.
“The turning point was realising that social media isn’t just a branding tool—it’s a business tool. It’s the front door of your business now. If people aren’t seeing you, they’re not calling you.”
Beyond lead generation, Dawson says the shift has been about re-establishing connection with his community. “At the core of what we’re doing is service.
We want to give sellers every opportunity to stand out in the market, and buyers a transparent, honest look at what’s available. That starts with showing up.”
ONE AGENCY’s Global Head, Mindy Powell-Hodges, says Dawson’s success is a direct reflection of what the brand was built for.
“This network is designed to support agents who want to grow with autonomy and impact. We’re not here to throw cash around—we’re here to empower business owners to succeed on their own terms,” she said.
“Agents should have the confidence to step out of their comfort zone if they want to grow—whether that’s fronting a video or stepping into business ownership.
Quite often, all that worry is just fear of the unknown. But once you lean in, you realise it was never as big as you thought.”
Less than a month in, ONE AGENCY Scone has already established itself as a market force—visible, confident, and engaged. And for Dawson, it’s only the beginning.
“This is what real growth looks like,” he says. “It’s not hype. It’s action—and the results speak for themselves.”
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