Published by RET online:
ONE AGENCY has marked a major milestone in its international growth strategy, announcing the launch of its eleventh new business in 2025 with the appointment of respected regional leader Kale Watkins.
The move cements the network’s position as one of the most active and agile real estate brands in the country, attracting ambitious, results-driven operators ready to lead in their markets.
Watkins brings with him a robust foundation in real estate, underpinned by deep working knowledge of development strategy, council processes, zoning frameworks, and land subdivision.
His strategic insight into property planning and execution is complemented by more than 15 years in senior leadership roles—shaping communities, building trust, and driving results across multiple sectors.
This unique blend of operational understanding and people leadership positions him to immediately lead a high-performing real estate business with both commercial edge and community relevance.
“This is not a soft launch,” said Mindy Powell-Hodges, Head of Global Membership at ONE AGENCY.
The appointment has also drawn praise from ONE AGENCY’s Founder and CEO, Paul Davies, who said the calibre of leaders joining the network in 2025 reflects a clear shift across the industry.
“We’re attracting business owners who aren’t just looking for a logo—they’re looking for a platform to build something substantial.
Kale is exactly that kind of operator: experienced, respected, and ready to lead with integrity and ambition. He represents the future of independent real estate done right.”
Watkins is a known force in his region. A long-time senior educator and mentor, he’s spent over a decade coaching junior and senior sport, serving on community committees, and hosting flagship events like local fundraisers and Melbourne Cup Calcuttas.
That local credibility now forms the backbone of a business that aims to deliver high-performance outcomes with a personal, community-first approach.
“I chose this brand because it gives me the freedom to run a high-performance business, not just an agency,” Watkins said. “The model is clean, proven, and backed by people who understand what it takes to scale.”
His vision is bold and unapologetic: to become the most trusted and commercially effective real estate agency in the region—offering clients sharper advice, deeper insight, and results that speak for themselves.
“We’re here to reshape what regional real estate looks like,” he added. “That means cutting out the noise, focusing on what matters, and delivering at a higher level—every single time.”
As ONE AGENCY continues its upward trajectory in 2025,
Watkins’ appointment stands as further proof that the network isn’t just growing—it’s attracting the right people. Additional launches are already in motion, with more announcements expected in the coming weeks.
At One Agency we are always open for a conversation, so if you have anything to say in response or have any questions, please contact us.
T 1300 79 23 88
T +61 2 8039 2110 (International)
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